A Grand Cultural Prelude At the heart of Lagos, the 2025 Olokun World Festival was officially unveiled in a vibrant press conference led by Iba Gani Adams, the Aare Ona Kakanfo of Yorubaland and Chief Promoter of the Olokun Festival Foundation (OFF). Held at Oodua House, Ikeja, the event marked the beginning of a cultural celebration deeply rooted in Yoruba heritage and spiritual symbolism.
Honoring a Legacy of Tradition For 23 years, the Olokun Festival has served as a beacon of Yoruba identity, celebrating the deity Olokun—guardian of the deep sea and symbol of wealth, creativity, and mystery. This year’s edition, now elevated to the Olokun World Festival, promises an even more expansive showcase of arts, music, and tradition.
Tourism and Spirituality Intertwined Beyond its cultural significance, the festival has become a magnet for global tourism. With over 10,000 visitors annually from countries like Brazil, Cuba, and Ghana, the event not only boosts local commerce but also offers spiritual enrichment to participants, many of whom testify to divine blessings received through festival prayers.
A New Home for Celebration A major highlight of this year’s announcement was the unveiling of the newly acquired Kakanfo Falola Beach in Badagry. Designed to be a world-class tourism destination, the beach will feature facilities like a hotel, cinema, sports courts, and a mini stadium, positioning it as a future hub for cultural and recreational activities.
A Week of Diverse Festivities The festival’s itinerary is rich and inclusive. From interfaith prayers on October 21 to fashion shows, charity visits, and beauty pageants, each day offers a unique experience. The Olosa Day on October 27 will feature a regal visit, boat regatta, gala night, and a midnight vigil at the beach, invoking spiritual blessings for Yorubaland and Nigeria.
The Grand Finale Beckons Set for October 28, the grand finale at Kakanfo Falola Beach will be the climax of the celebration. With over 50,000 guests expected, including Governor Babajide Sanwo-Olu and over 30 monarchs, the event will spotlight the Arugba Aje-Olokun, a spiritual figure who will offer prayers for all attendees.
Cultural Advocacy and Economic Vision Iba Gani Adams used the platform to advocate for youth engagement through cultural activities and called on the Federal Government to offer tax waivers to sponsors of cultural, educational, and charitable initiatives. He emphasized the economic ripple effects of festivals in boosting local economies and tourism.
A Call to Traditional Rulers Commending traditional rulers who uphold cultural festivals, Adams urged others to embrace their heritage regardless of religious affiliations. He highlighted festivals like Ojude-Oba, Osun-Osogbo, and Olojo as examples of cultural pride that foster unity and attract diaspora engagement.
Security and Inclusivity Assured With meticulous planning and security arrangements in place, the OFF assures all guests of a safe and welcoming environment. The festival is designed to be inclusive, drawing participants from across Africa and the diaspora, reinforcing the Yoruba spirit of hospitality and unity.
A Future Rooted in Culture As the 2025 Olokun World Festival unfolds, it stands as a testament to the enduring power of culture to unite, inspire, and transform. Iba Gani Adams concluded with a heartfelt invitation to all Nigerians and friends of Africa to join in this celebration of heritage, spirituality, and progress—Olokun a gbe wa o!
