Nigeria’s youthful and customer-friendly network, 9mobile, lit up the concert of popular afro-fusion singer and 9mobile brand ambassador, Daniel Benson, aka BNXN in Abuja, sponsoring the event and giving customers a chance to interact with their favourite music icon. This is part of the telco’s effort to continually engage and inspire its customer base with unique, youth-friendly, and energetic experiences.
Chineze Amanfo, lead, Public Relations, 9mobile, stated that this initiative was part of the brand’s proposition to leverage on the activities of its brand ambassadors to reach and further engage their customers in the most unique ways.
According to her, 9mobile is particular about fostering a strong community of young people who are passionate about creativity and ingenuity and the BNXN Abuja concert provides an opportunity to do so.
“Creating the opportunity for our customers to be a part of this concert is just one of the ways to show that we listen and care about them. BNXN has a huge following and resonates deeply with the core of our subscriber base who are passionate about music and creativity, and it means a lot to us to see them enjoy this experience,” Amanfo added.
Chinelo Ikeh-Mbanefo, Specialist Events & Sponsorship, 9mobile, said: “As a vibrant and youthful brand, 9mobile is particularly drawn to BNXN who possesses remarkable qualities that align with the preferences of today’s youthful audience. With his distinct afro-fusion style, BNXN keeps making big moves in the music industry and this makes it very effortless for the Nigerian youth to connect with him as is evident in the recent Abuja concert. This connection is extremely important in serving 9mobile’s existing and potential customers.”
BNXN became a 9mobile brand ambassador in June 2023 alongside Beauty Tukura and Franklyn Ikemefuna popularly known as ‘Samo Agbero’ or ‘Vader Wildcard.’ The BNXN Abuja concert came up following the release of his debut album “Sincerely, Benson.” It was an opportunity for his fan base to interact live with his new music as well as previous records.