Senator Solomon Olamilekan Adeola, popularly known as Yayi, continues to position himself as a proactive advocate for grassroots economic empowerment. At the recently concluded Ogun West MSME Trade Fair held in Ota, Ogun State, from November 5–7, 2025, he urged entrepreneurs to embrace both physical trade fairs and digital marketing platforms to amplify their product reach and business growth.
Key Highlights from the Trade Fair
- Theme: “MSME as a Catalyst for Economic Growth”
- Location: Ota, Ado-Odo/Ota LGA, Ogun State
- Date: November 5–7, 2025
- Organizer: Senator Adeola in partnership with the Federal Cooperative College, Oji River, Enugu State
- Participants: Over 100 agri-business entrepreneurs showcased their products
Senator Adeola’s Message to Entrepreneurs
- Trade fairs offer a practical and impactful platform for product exposure, investor engagement, and business networking.
- Entrepreneurs should embrace digital literacy and modern marketing tools to expand beyond local markets.
- He emphasized that innovation and adaptability are key to thriving in today’s competitive business landscape.
Why This Matters
Senator Adeola’s initiative reflects a broader push to:
- Strengthen MSMEs as drivers of Nigeria’s economic development
- Foster regional collaboration between Ogun State and institutions like the Federal Cooperative College
- Encourage digital transformation among small-scale producers, especially in agriculture
This trade fair not only spotlighted local talent but also served as a bridge between entrepreneurs and potential investors, reinforcing the importance of visibility and connectivity in business success.
